Privacy policy

Privacy Policy

Last updated: October 19, 2025

Eddy Ratty operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Eddy Ratty is powered by Shopify, which enables us to provide these Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using or accessing any of our Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described below.

Personal Information We Collect

“Personal information” means information that identifies or can reasonably be linked to you. We may collect the following types of information depending on how you interact with our Services:

  • Contact details: Name, billing and shipping address, phone number, and email.

  • Financial information: Payment card details, billing information, and transaction data.

  • Account information: Username, password, and preferences.

  • Transaction details: Items viewed, added to cart, purchased, returned, or exchanged.

  • Communications: Any messages or inquiries you send to us.

  • Device and usage data: IP address, browser, device identifiers, and activity on our site.

How We Collect Information

We collect information in the following ways:

  • Directly from you (when you place an order, create an account, or contact us).

  • Automatically through cookies and similar technologies.

  • From our service providers (e.g., Shopify, payment processors, and shipping partners).

  • From partners or third parties that help operate or market our Services.

How We Use Personal Information

We may use your personal information to:

  • Process and fulfill orders, returns, and exchanges.

  • Communicate with you about your orders or account.

  • Provide customer support and improve our Services.

  • Send promotional messages (you can opt out anytime).

  • Detect and prevent fraud or unauthorized activity.

  • Comply with legal obligations.

How We Share Personal Information

We may share your personal information with:

  • Shopify, our e-commerce platform provider.

  • Service providers who assist with shipping, payment processing, analytics, and marketing.

  • Marketing partners for advertising and promotions (subject to your consent, where required).

  • Legal authorities, when required to comply with the law.

We do not sell your personal data.

Relationship with Shopify

Our store is hosted on Shopify, which collects and processes some personal data on our behalf. To learn how Shopify uses your personal information, visit their Privacy Policy:
👉 https://www.shopify.com/legal/privacy

Children’s Data

Our Services are not intended for individuals under the age of 16, and we do not knowingly collect their information. If you believe a child has provided us with personal information, please contact us so we can delete it.

Your Rights

Depending on where you live, you may have rights regarding your personal information, including:

  • Accessing the data we hold about you.

  • Requesting correction or deletion.

  • Withdrawing consent to marketing.

  • Objecting to certain processing.

To exercise your rights, please contact us using the details below.

International Transfers

We may store and process your information outside your country, including in regions that may have different data protection standards. When we transfer your data internationally, we use lawful transfer mechanisms such as the EU Standard Contractual Clauses.

Security and Retention

We take reasonable steps to protect your personal information. However, no system is completely secure. We retain data only as long as necessary to provide Services, comply with legal obligations, or resolve disputes.

Updates to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated “Last Updated” date.

Contact Us

If you have any questions about our privacy practices or this policy, please contact us:

Eddy Ratty
71-75 Shelton Street, Covent Garden
London, United Kingdom, WC2H 9JQ
📧 info@eddyratty.com